Last year we worked with The Big Issue on a fantastic project designing a brand new Sales Induction programme for new vendors. Since then, we have been following their progress closely; it is a truly fabulous organisation!
As part of the research and familiarisation phase of the project, we found out a lot about The Big Issue that we didn’t already know. This included finding out about corporate subscriptions, which we thought we would share with you. This is what it’s all about:
“’Off-street’ circulation supporting our ‘on-Street business’ which supports the lives of individuals and families the length and breadth of the country.
An annual subscription to the magazine costs £250 and in return, not only do you receive a weekly copy of the magazine for a year, we will also provide partners with an annual CSR Report describing the contribution that they have made to the lives of our sellers, we will highlight the work of our partners in our magazine and website, we will include you in Social Media campaigns to highlight your organisation and we will offer marketing and promotional opportunities at the many events in which we participate each year.
By providing a simple and easy to deliver CSR opportunity for businesses of all kinds, The Big Issue is building a network of corporate partners as a means of supporting our core business, which helps over 3000 people across the UK rebuild their lives.
Corporate subscriptions help build our circulation and improve our advertising revenues but, most significantly, will contribute directly to the development and pastoral work in which we engage on a daily basis with Big Issue sellers.”
Contact Gaynor Hutton at gaynor.hutton@bigissue.com or 07580-747898 to discuss becoming a valued partner.