LET THE GAMES BEGIN

“Just 20% of the gaming industry workforce is female. An even smaller percentage of those are engaged in development roles or in leadership positions. We’re here to find ways the industry can put its foot on the accelerator to make Games a go-to career choice for women and girls from all walks of life.”
Liz Prince, GIG Founder and Amiqus Business Manager

We have developed a Charter to showcase those studios who commit to taking proactive steps for change and would encourage games businesses to sign up and commit to actions that will diversify and future-proof the industry.

Companies that sign up to make a change will receive:

1. A Diversity Benchmarking Tool and Health Check
2. Attraction, Selection, Development and Retention tool kits
3. Charter badges in recognition of their achievements
4. Benefits from associated PR and marketing

So what are you waiting for?  Be the first to pledge your support by signing up here.

Putting the G into Gaming Charter

This is a commitment to work together to increase the diversity of the games industry in the UK. Signatories to this Charter are committing to taking proactive steps to increase diversity and inclusion in their businesses through their activities in attraction, selection, development and retention of talent.

The Charter is founded on the belief that a diverse workforce is critical to the future of the industry and our place in the wider economy and culture, attracting and retaining talented people who fully reflect society is not only the right thing to do but helps provide the UK games industry with a competitive edge.

The Charter signatories undertake to:

• Support attraction, selection, development and retention best practices that are designed to increase the diversity of their workforce, committing to take action and proactive steps
• Define their timetable for change and implement the strategy that is right for their organisation in consultation with their teams (acknowledging that all signatories will have different starting points)
• Measure the diversity profile of their UK employees and share this data for (anonymous) collective publication

Signatories of this charter pledge to promote diversity by:

1. Having a senior-level, named representative with responsibility for the Charter commitments
2. Taking action to adopt inclusive attraction and selection processes, working toward a goal where diverse talent is proactively encouraged and attracted to apply for roles, shortlisted appropriately and assessed without bias
3. Committing to the future pipeline of female talent through engagement with education partners to broaden the appeal of a career in games and inspire through the increased profile of female role models
4. Ensuring they have employment policies and practices that support a culture of development and focus on retention of an inclusive and diverse workforce
5. Working collectively with other signatories to develop, share and implement protocols and best practice for the implementation of the aims of this Charter
6. Contributing their employment diversity data into a common central anonymised database, for sharing as part of an awareness communications campaign