Inclusive Marketing and Communications
Available As:
In-house training
- Face-to-face (flexible structure <15 people)
- Live virtual (flexible structure <15 people)
- Conferences and events (<500 people)
- Webinar (1hr introduction <1000 people)
- With or without actors
- Fully customisable
Inclusive Marketing and Communications
Marketing creates a direct connection between the brand and its consumers, suppliers, potential partners, new candidates and more. With research showing that people feel mispresented or unrepresented within brands’ advertising, it is essential for orgnanisations to promote inclusivity within their marketing and communications.
This interactive session explores how your brand accurately represents the true diversity of your audience, motivates people to challenge stereotypes, and aims to build your confidence and knowledge in delivering the right brand message through inclusive marketing and communications.
Course Content
What is inclusive communication and why is it important?
We start by considering our own experiences of good and bad communication and ask why it’s important to consider a range of perspectives when communicating with the world around us.
Reflecting on memorable campaigns – the good, the bad, the backlash
There have been several memorable marketing campaigns in recent history, some for good reason, others not so much. The participants share their own memorable campaigns, and we share a few that made the history books.
Understanding stereotypes and clichés
Research by Radley Yeldar found that 45% of the Forbes Most Valuable Brands rely on stereotypes and clichés in their marketing and communication. We dig into the significance and impact of this and share some examples that help participants recognise how these stereotypes can show up.
The importance of accurate representation
The way we communicate with the world around us should reflect real people in the real world. When we get this right, people feel a sense of connection to and affinity with your brand. We consider how to successfully challenge stereotypes in marketing and communication, and how to portray accurate representations that are inclusive of everyone.
Hitting the mark with language and tone
What should be considered when writing marketing copy? Language and tone are powerful tools that can both delight and deeply offend. We work through a few examples where ambiguous language and tone can (and have) caused problems for brands, and what to do about it.
Measuring intent and impact to learn and improve
The world around us moves rapidly, from the language we use to the clothes we wear. Because of this, it’s important to regularly step back and reflect on how campaigns have landed, and whether the impact matches the intent. We discuss how to achieve this, share some practical tools, and ask, “so what?”
Let's Talk!
We’re advocates of crafting tailormade solutions that ensure you meet objectives and maximise budgets. Contact us to book a meeting to scope the right solution for your organisation, together.
What About Actors?
Through clever script writing, goose-bump inducing delivery and professional facilitation we can bring so much to life. We stimulate emotion, penetrate the long-term memory and create lasting change.
When we use live drama, we are able to have the actors play out the scenario and then be hot seated for the audience to ask them questions whilst they remain in character. Hot seating works so well because actors work with a pre-rehearsed backstory, so they are able to respond in character. They progressively reveal unexpected elements of their story that will not have previously been told. It can bust assumptions that the audience might have made based on the scenario (situation) but not fully understanding the impact at first sight.
Using actors in this programme enables us to bring to:
- Bring both the subtle, and not so subtle, inappropriate behaviours to life, literally
- Provide attendees with an opportunity to explore the fine line between what is and isn’t acceptable
- Give attendees a chance to challenge the actors whilst they are still in character
- Demonstrate that things aren’t always what they seem at first glance
- Provide delegates with an opportunity to test out alternative ways of approaching what can often be sensitive situations
- Create a goosebump-inducing learning experience that sticks in the long-term memory
Don't Just Take Our Word For It
Steve Malloy
Senior Manager, AX Automotive“Every single session, we turn up and look around the room thinking everyone knows it all and by the end of it, we’re taking some really interesting and helpful management styles and tips away to use in our business. It’s been hugely helpful and would hugely recommend it!”
WATCH ALL TESTIMONIALS